Asolare
Overview
Asolare Salon is a service-based business where digital presence directly influences discovery, booking, and trust. Over several years, I collaborated with the salon to redesign their website, improve SEO performance, and continuously refine page layout and content to better support both new and returning clients.
Our most recent work focused on creating a modern, approachable website experience that reflects the salon’s brand while remaining simple, fast, and easy to maintain.
The Challenge
The existing website lacked visual cohesion, search visibility, and a layout optimized for how clients actually find and engage with salon services. Updates were needed not just visually, but structurally and strategically.
The Goal
Design a modern, straightforward website that improves usability, supports SEO, and can evolve through ongoing updates—without becoming overdesigned or difficult to maintain.
Project
Asolare Salon Web Design
My Role
UI/UX Design, Web Design, Graphic Design
Tools
Adobe CS · WordPress · Figma · HTML · CSS
Problem & Approach
Salon websites serve a very practical purpose: help users quickly assess services, pricing, location, and credibility. The original Asolare Salon site required too much effort to navigate and did not fully support discovery through search.
From a UX perspective, the challenge was balancing brand expression with functional simplicity. The site needed to feel polished without distracting from core actions like exploring services or booking.
The approach emphasized clarity, performance, and longevity. Rather than treating the redesign as a one-time visual refresh, the site was built as a flexible system capable of long-term maintainability.
Research & Insight
This project relied on:
- Analysis of local service and salon websites.
- SEO best practices for small, location-based businesses.
- Ongoing performance and content improvements.
These insights shaped a design that prioritizes discoverability and ease of use.
Design Decisions
The UX Strategy
Create a clean, modern experience that supports both user intent and search performance. The site was implemented using a customized WordPress theme, allowing for consistency, responsiveness, and efficient updates.
Simplified, Modern
Design
Reduced visual complexity in favor of approachability, clarity, and ease of use.
SEO-Informed
Structure
Optimized layout and content for discoverability, scanning, and ranking.
Responsive
Foundation
Designed for usability across all devices and mobile users.
Custom WordPress Theme
Flexible framework to support customization and long-term maintainability.
Project Outcome
The collaboration resulted in:
- A refreshed website aligned with the salon’s brand.
- Improved content structure and search visibility.
- A flexible layout that supports regular updates and refinements.
By treating SEO and UX, the site now better supports both discovery and engagement.
The Result
The updated Asolare Salon website delivers a simplified and reliable experience that helps users find what they need quickly and confidently. By prioritizing clarity, performance, and maintainability, the design supports both strong first impressions and seamless return visits. Ongoing optimization ensures the site evolves alongside the business.
