Citis2Go
Overview
Citis2Go is a travel agency service offering curated travel experiences and destination planning. The existing brand and website lacked visual cohesion and struggled to communicate trust and usability across devices—key expectations in the travel industry.
The project involved a full redesign of both brand identity and user experience, with the goal of creating a more polished, flexible layout.
The Challenge
The original identity and site design felt visually dated and inconsistent, weakening credibility in a competitive, experience-driven market. The website also lacked a responsive structure capable of supporting modern user behavior across desktop and mobile.
The Goal
Rebrand Citis2Go with a modern visual system and redesign the website to deliver a responsive, user-friendly experience that supports exploration, trust, and ease of use across devices.
Project
Citis2Go Layout Design
My Role
UI/UX Design, Responsive Web Design, Graphic Design
Tools
Sketch · Photoshop · Illustrator · HTML · CSS
Problem & Approach
Travel websites must do two things well: inspire confidence and make exploration effortless. The existing Citis2Go experience fell short on both fronts. Visual inconsistency reduced trust, while rigid layouts limited usability.
The approach focused on designing the system first—establishing a flexible brand foundation and layout that could support both content and future growth.
Research & Insight
This project relied on comparative analysis of modern travel platforms and usability patterns. Key insights included:
- Travel users expect clean layouts, strong hierarchy, and visual breathing room.
- Brand polish directly influences perceived trust and professionalism.
- Responsive behavior is not optional—mobile layouts must feel intentional, not compressed.
These insights informed both the brand refresh and the approach to layout and interaction.
Design Decisions
The UX Strategy
Modernize the brand and experience by pairing a refreshed visual identity with a responsive layout system. Designs were created in Sketch, Photoshop, and Illustrator.
Simplified
Design
Reduced visual complexity in favor of approachability, clarity, and ease of use.
Information
Hierarchy
Restructured layouts to support scanning, exploration, and decision-making.
Responsive
Foundation
Redesigned for usability across all devices and mobile users.
Brand
Refinement
Updated typography and color palette to establish a more contemporary, trustworthy tone.
Project Outcome
The final delivery included:
- A refreshed logo and visual identity system.
- Fully designed desktop and mobile layouts.
- A responsive, custom-coded website supporting modern travel interaction patterns.
The new experience presents Citis2Go as a polished, contemporary travel service while maintaining usability across devices and screen sizes.
The Result
The redesigned Citis2Go website delivers a cleaner, more credible, and more flexible experience. Users can explore content comfortably on both desktop and mobile, while the updated brand signals professionalism and trust from the first interaction.
By pairing visual refinement with responsive design, the interface behaves the way a modern travel platform should—inviting, intuitive, and dependable.
